Pitchfork Launches Advance

Via… uhhhhh… Pitchfork:

Pitchfork is happy to announce the launch of Pitchfork Advance, an immersive music streaming platform designed to emulate the classic album experience. Pitchfork Advanceshowcases an interactive listening environment featuring pre-release albums streams with dynamic graphics and a host of tools that will allow fans to engage with album art, lyrics, credits, track listings, artist info, and more while they listen.

Their first stream? Yo La Tengo’s forthcoming LP, Fade. Look how prettyyyyyyyyyyyyyyy.

Your move, NPR.